Can Influencer’s get more clout and money than actors?
In the past, you had to take specific paths to gain fame. You had to be a singer, a band member or an actor and use social media to reach as many people as possible. People like Britney Spears and Beyoncé became celebrities by taking these paths.
The rise of social networks opened new channels to gain thousands of fans. But still music and acting remained the two main paths to becoming major celebrities. Justin Bieber, Shawn Mendes, Alessia Cara and Crazy Rich Asians’ took this route to fame.
But more recently, new paths have emerged. Today, you don’t need to know how to sing or act to attract thousands of fans, earn millions of dollars and even become a known celebrity. You can be an Instagram influencer, for example and earn as much as $18,000 USD per every post! And only by partnering with brands. Many YouTubers who don’t act or sing earn a decent living by vlogging about their daily lives. Or filming videos like minecraft survival challenges etc.
For an example Mr.Beast earns more than any actor he gets $1.2M per month, which is insane!!!
Can you get payed more than $100,000 by Gaming?
Perhaps one of the more unusual ways of becoming a celebrity today is by becoming a gamer. Just this month, it was revealed that the streamer Tyler “Ninja” Blevins is set to become the first esports player to be featured on the cover of ESPN Magazine. Ninja, it’s worth noting, makes $500,000 a month exclusively from gaming.
Streaming is actually a good job?
If you don’t take the popularity of streamers seriously yet, it may be time to change that. A majority of Gen Z players we chatted with said they consider famous Fornite streamers as being on the same level as “normal” celebrities like Steph Curry, Cardi B or Ariana Grande. Additionally, 45% selected a streamer (Ninja, NICKMERCS, dakotaz) as their fave over Steph, The Rock or other celebs.
The lesson here is that popular names within a smaller enthusiast group (video game streaming, geek or comic icons, etc.) can hold as much sway as more mainstream celebrities. If your brand is planning on working with celebrities, you might want to look beyond mainstream names and go narrower. Working with niche stars may be more cost-effective. And since they are seen as experts by their followers, online influencer’s can be just as influential within your target audience.
